Does the increasing complexity of marketing in today’s digital landscape leave you feeling uncertain? What are the most innovative businesses doing to stay ahead of their competition and break through the noise?


Join us for an interactive panel discussion focused on finding clarity and direction for your digital marketing efforts in 2013. Featuring recognized thought leaders in digital marketing, PR, content strategy, and technology, you’ll learn about some of the proven strategies marketers are using to integrate their efforts to achieve measureable results.

 

TOPICS FOR DISCUSSION

  • Why should Marketing, PR and Technology no longer be viewed in silos?
  • What best practices are being utilized by innovative companies “doing it right?"
  • How do you measure success and ROI?
  • What are the most common mistakes made by companies and how do you fix them?
  • Which channels or content types are getting the most traction and which ones are right for your business?

MODERATOR

Susan Quinn // President, circle S studio

Bringing together a left-brain focus on bottom line results with a right-brain eye for creative execution, Susan is adept at delivering strategically aligned marketing solutions that drive profitability. Leveraging a 30-year track record, she has become a trusted ally to executives from Fortune 500 and regional companies by focusing on the key levers impacting growth.

PANELISTS

Tim Asimos // Director of Digital Innovation, circle S studio

With a hybrid blend of skills in communication, strategy and analysis, Tim helps circle S clients establish a seamless online presence and create relevant content that attracts new prospects and engages existing customers via web, social media, email and other digital channels. Tim's unique approach is based on more than 10 years of experience in corporate marketing.

Brian Chandler, APR // President, Commonwealth PR


A native of Virginia, Brian is president of Commonwealth Public Relations (Commonwealth PR) and brings to his clients more than a decade of experience. He is adept at providing public relations and strategic communications counsel for clients ranging from nonprofits to small businesses and major corporations. 

 

Jeff Kelley // Content Strategist

A former business reporter for the Richmond Times-Dispatch, Jeff serves clients with strategic communications and copywriting. He writes a monthly humor column for Richmond Magazine and is a contributor and media adviser to Richmond Grid. 

Kim Mahan // Chief Optimist, Maxx Potential

Kim started her first website business in 1996 and has been working with emerging technologies ever since. She has held IT positions with global responsibility at GE Corporate, GE Industrial Systems and Genworth Financial. Kim founded Maxx Potential in 2012 with a goal of providing affordable technology solutions and growing the pool of technical talent in our region.  

 

 

 


EVENT DETAILS

  • Date: Tuesday, February 19, 2013
  • Time: 7:30 AM - 9:00 AM
  • Location: circle S studio, Corrugated Box Building, 201 West 7th Street, Richmond, VA
  • Parking: On-street parking is available along 7th or Porter Street or the Corrugated Box parking lot at the corner of Bainbridge and 7th Street. Please do not use the lot behind the Corrugated Box Building.